HARBOR INVESTMENT ADVISORY, LLC

13F filer · CIK 1468792 · Lutherville, MD

Summary

HARBOR INVESTMENT ADVISORY, LLC reported $1.43B across 1,315 positions in its 13F for 2026 Q2, filed Jul 7, 2026. The largest holdings are MAR (13.8%), AAPL (6.4%), GOOGL (4.2%). Versus 2026 Q1, leaving options aside, it opened 157 new positions, added to 270, trimmed 221 and sold out of 74.

Reported value$1.43B

Positions1,315incl. options

Report period2026 Q2

FiledJul 7, 2026

New positions157

Added270

Trimmed221

Sold out74

Top 25 holdings

By reported value, options listed separately · change vs 2026 Q1

MARMARRIOTT INTL INC NEW CL ATrim

Weight 13.8%Value $197.17MPrice $361.62Shares 532K -0.35%Since Jun 30 -2.42%

AAPLAPPLE INC COMTrim

Weight 6.4%Value $91.95MPrice $329.40Shares 318K -1.45%Since Jun 30 +13.84%

GOOGLALPHABET INC CAP STK CL ATrim

Weight 4.2%Value $60.75MPrice $340.92Shares 170K -0.79%Since Jun 30 -4.60%

AMZNAMAZON COM INC COMTrim

Weight 3.8%Value $54.69MPrice $246.67Shares 229K -0.62%Since Jun 30 +3.50%

MSFTMICROSOFT CORP COMTrim

Weight 2.4%Value $34.96MPrice $508.96Shares 94K -1.31%Since Jun 30 +36.44%

BRK.BBERKSHIRE HATHAWAY INC DEL CL B NEWTrim

Weight 2.2%Value $32.04MPrice $502.35Shares 64K -0.26%Since Jun 30 +0.39%

GOOGALPHABET INC CAP STK CL CTrim

Weight 1.6%Value $22.65MPrice $337.32Shares 64K -0.60%Since Jun 30 -4.53%

JPMJPMORGAN CHASE & CO COMAdd

Weight 1.3%Value $18.90MPrice $334.98Shares 58K +3.41%Since Jun 30 +2.34%

IVVISHARES CORE S&P 500 ETFAdd

Weight 1.3%Value $18.58MPrice $767.52Shares 25K +0.45%Since Jun 30 +2.49%

VTIVANGUARD TOTAL STOCK MARKET ETFAdd

Weight 1.2%Value $17.56MPrice $375.26Shares 47K +3.33%Since Jun 30 +1.41%

VUGVANGUARD GROWTH ETFAdd

Weight 1.2%Value $17.44MPrice $89.94Shares 202K +501.42%Since Jun 30 +4.41%

VTVVANGUARD VALUE ETFAdd

Weight 1.1%Value $16.24MPrice $217.89Shares 75K +9.56%Since Jun 30 -0.02%

NVDANVIDIA CORPORATION COMAdd

Weight 1.1%Value $16.09MPrice $227.21Shares 80K +4.41%Since Jun 30 +13.55%

RSPINVESCO S&P 500 EQUAL WEIGHT ETFAdd

Weight 1.1%Value $15.54MPrice $209.50Shares 73K +1.61%Since Jun 30 -1.54%

VOOVANGUARD S&P 500 ETFAdd

Weight 1.1%Value $15.09MPrice $702.46Shares 22K +2.08%Since Jun 30 +2.28%

GLDMSPDR GOLD MINISHARES TRUST OF BENEFICIAL INTERESTAdd

Weight 1.0%Value $14.14MPrice $82.64Shares 178K +4.47%Since Jun 30 +4.05%

VVISA INC COM CL AAdd

Weight 1.0%Value $13.78MPrice $365.88Shares 40K +0.24%Since Jun 30 +6.64%

MAMASTERCARD INCORPORATED CL ATrim

Weight 0.9%Value $13.40MPrice $563.58Shares 26K -4.36%Since Jun 30 +9.73%

IWNISHARES RUSSELL 2000 VALUE ETFAdd

Weight 0.9%Value $13.30MPrice $211.00Shares 60K +0.03%Since Jun 30 -4.61%

LLYELI LILLY & CO COMAdd

Weight 0.8%Value $12.18MPrice $1185Shares 10K +2.81%Since Jun 30 -1.23%

JNJJOHNSON & JOHNSON COMAdd

Weight 0.7%Value $10.61MPrice $267.57Shares 42K +2.36%Since Jun 30 +5.35%

GLDSPDR GOLD SHARESTrim

Weight 0.7%Value $10.28MPrice $382.89Shares 28K -2.04%Since Jun 30 +3.94%

VOEVANGUARD MID-CAP VALUE ETFAdd

Weight 0.7%Value $10.13MPrice $196.99Shares 51K +3.37%Since Jun 30 -0.31%

AVGOBROADCOM INC COMAdd

Weight 0.7%Value $9.99MPrice $355.10Shares 26K +0.24%Since Jun 30 -6.00%

BILSTATE STREET SPDR BLOOMBERG 1-3 MONTH T-BILL ETFAdd

Weight 0.7%Value $9.66MPrice $91.65Shares 105K +8.50%Since Jun 30 +0.01%

Stock	Weight	Value	Price	Shares	Since Jun 30	Shares change	Action
MARMARRIOTT INTL INC NEW CL A	13.8%	$197.17M	$361.62	532K	-2.42%	-0.35%	Trim
AAPLAPPLE INC COM	6.4%	$91.95M	$329.40	318K	+13.84%	-1.45%	Trim
GOOGLALPHABET INC CAP STK CL A	4.2%	$60.75M	$340.92	170K	-4.60%	-0.79%	Trim
AMZNAMAZON COM INC COM	3.8%	$54.69M	$246.67	229K	+3.50%	-0.62%	Trim
MSFTMICROSOFT CORP COM	2.4%	$34.96M	$508.96	94K	+36.44%	-1.31%	Trim
BRK.BBERKSHIRE HATHAWAY INC DEL CL B NEW	2.2%	$32.04M	$502.35	64K	+0.39%	-0.26%	Trim
GOOGALPHABET INC CAP STK CL C	1.6%	$22.65M	$337.32	64K	-4.53%	-0.60%	Trim
JPMJPMORGAN CHASE & CO COM	1.3%	$18.90M	$334.98	58K	+2.34%	+3.41%	Add
IVVISHARES CORE S&P 500 ETF	1.3%	$18.58M	$767.52	25K	+2.49%	+0.45%	Add
VTIVANGUARD TOTAL STOCK MARKET ETF	1.2%	$17.56M	$375.26	47K	+1.41%	+3.33%	Add
VUGVANGUARD GROWTH ETF	1.2%	$17.44M	$89.94	202K	+4.41%	+501.42%	Add
VTVVANGUARD VALUE ETF	1.1%	$16.24M	$217.89	75K	-0.02%	+9.56%	Add
NVDANVIDIA CORPORATION COM	1.1%	$16.09M	$227.21	80K	+13.55%	+4.41%	Add
RSPINVESCO S&P 500 EQUAL WEIGHT ETF	1.1%	$15.54M	$209.50	73K	-1.54%	+1.61%	Add
VOOVANGUARD S&P 500 ETF	1.1%	$15.09M	$702.46	22K	+2.28%	+2.08%	Add
GLDMSPDR GOLD MINISHARES TRUST OF BENEFICIAL INTEREST	1.0%	$14.14M	$82.64	178K	+4.05%	+4.47%	Add
VVISA INC COM CL A	1.0%	$13.78M	$365.88	40K	+6.64%	+0.24%	Add
MAMASTERCARD INCORPORATED CL A	0.9%	$13.40M	$563.58	26K	+9.73%	-4.36%	Trim
IWNISHARES RUSSELL 2000 VALUE ETF	0.9%	$13.30M	$211.00	60K	-4.61%	+0.03%	Add
LLYELI LILLY & CO COM	0.8%	$12.18M	$1185	10K	-1.23%	+2.81%	Add
JNJJOHNSON & JOHNSON COM	0.7%	$10.61M	$267.57	42K	+5.35%	+2.36%	Add
GLDSPDR GOLD SHARES	0.7%	$10.28M	$382.89	28K	+3.94%	-2.04%	Trim
VOEVANGUARD MID-CAP VALUE ETF	0.7%	$10.13M	$196.99	51K	-0.31%	+3.37%	Add
AVGOBROADCOM INC COM	0.7%	$9.99M	$355.10	26K	-6.00%	+0.24%	Add
BILSTATE STREET SPDR BLOOMBERG 1-3 MONTH T-BILL ETF	0.7%	$9.66M	$91.65	105K	+0.01%	+8.50%	Add

Weight is the share of the reported 13F value, including options at notional value. “Since Jun 30” compares the latest close with the quarter-end price implied by the filing (value ÷ shares).

Largest buys in 2026 Q2

VUGVANGUARD GROWTH ETF≈ $14.54MAdd

IWFISHARES RUSSELL 1000 GROWTH ETF≈ $5.46MAdd

EXXONMOBIL HOLDINGS CORP COM SHSNo ticker match≈ $5.42MNew

KLACKLA CORP COM NEW≈ $4.04MAdd

IEMGISHARES CORE MSCI EMERGING MARKETS ETF≈ $1.92MAdd

Largest sells in 2026 Q2

XOMEXXON MOBIL CORP COM≈ $6.68MSold

HONHONEYWELL INTL INC COM≈ $3.39MSold

GEVGE VERNOVA INC COM≈ $2.80MTrim

GEGE AEROSPACE COM NEW≈ $1.49MTrim

BUSABRANDES U.S. VALUE ETF≈ $1.20MTrim

Options

Notional value, listed apart from stocks

SPYSTATE STREET SPDR S&P 500 ETFCALL$1.87MAdd

IBITISHARES BITCOIN TRUST ETFPUT$1.17MHold

AAPLAPPLE INC COMPUT$231.5KHold

QQQINVESCO QQQ TRUST SERIES IPUT$147.3KHold

NVDANVIDIA CORPORATION COMPUT$60.0KHold

Source: SEC Form 13F, values as reported by the filer. Filings lag up to 45 days after quarter end and cover only certain long positions. Research only, not investment advice.

Original filing All 13F filings on EDGAR